If you are new to content marketing, you may find that you are overwhelmed by the choices available to you. In the marketplace you will find a number of tools, tactics and opinions on just about every topic.
Our beginner’s guide is created to help you take a sane look at the content types that are available to you and suggest how you might use them. It focuses strictly on the formats available to you. Of course this isn’t a comprehensive list. There are always new formats being developed. But if you start with these, you will be in good shape.
Read through the list and pick the ones that you feel you are able to use right away. There are some that will require a little more investigation, so pick the easiest ones first. Use this as a starting point. If you combine it with the templates and tactics we have here in the Content Marketing Toolbox, you will be on your way!