Are your content marketing efforts generating revenue? Most online small business owners would say ‘not as much as they would like.’ In fact, the Content Marketing Institute’s latest research found that only 38 percent of all marketers believe they are effective at content marketing. They know that it’s a key tactic, but face three main problems when dealing with content marketing.
Do you have these problems too?
- Don’t know what to write about
- Don’t have the time to create high-quality content
- Can’t write enough content no matter how hard they try
The Content Marketing Toolbox was created by Stephanie Diamond to help online small business marketers deal with these and all the other problems surrounding content marketing.
The purpose of the toolbox is to help you find answers to the problems that prevent you from creating and distributing the kind of content that will grow your business.
How to use the Toolbox
The Toolbox is broken down into four categories to make it easy to find the exact answers you are looking for.
Tools: In this category you will find listings of tools that will help you accomplish a variety of tasks like creating slideshows, infographics and fun things like word clouds. Check here when you need to find a tool that will quickly get the job done.
Tactics : This is the blog where you will find posts discussing the strategies and tactics that you can apply to get over your most troubling content marketing hurdles.
Templates: When you think about using a template or checklist do you feel like you’re giving up on your own creativity? Do they seem too rigid and exacting? Some people only use them as a last resort because they don’t want to put boundaries around their ideas. By purposely avoiding templates, they are missing out on tools that provide great value. That’s why we recommend and supply templates for all our projects whenever possible. You’ll find several templates and checklists in the Toolbox that will help you get off to a faster start.
Training: We think that continuous training is a must and know that you do, too. You want to keep up with the tactics that work now and you want to try new things. For this reason we keep updating the training section. Check back frequently to see what new idea can work for you.